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cbg baseball caps

 

2009-01-26Where in the world am I today?: St. Thomas, US Virgin Islands, The Caribbean

Thought I’d feature my cbg baseball caps as part of my regular ‘mondays and marketing’ feature. For about the last four years I’ve been doing an increasing amount of work on cruise ships. Like the postcards that I featured last week, I use baseball caps as a promotional item of sorts when I work on ships and, in fact, I use them at most events that I perform at. 

These caps fall under the category of ‘swag’ – items made for the express purpose of being given away to people who do nice things for you. Though these hats could likely be sold as merchandise at the end of my shows, I typically only give then away to the technical crew who help me make my show look and sound it’s best and to other people like the Cruise Director or Festival Producer as a way of saying thanks for having me.

Financially speaking the investment in a half dozen hats per gig doesn’t amount to more than about thirty dollars and these well-branded, well-made, caps seem to be the sort of thing that people keep and actually use and remember me for.

Often the guys running sound or lights this contract graduate to become production manager or sometimes even moves higher up in the company and can potentially be the guy in charge of hiring in the future. If you’ve been easy to work with and appreciative of the work that others have done for you from the beginning, this gets remembered. So, a relatively small investment in a cap today to say thanks, may have long reaching effects that are hard to measure.

Another reason why this particular item is in my mind at the moment is because I’m in the midst of ordering more caps and have been working directly with a company in China to produce these for me. For those interested, the new cbg baseball caps are being manufactured by Capwindow International. The guy that I’ve been corresponding with at the company, Jack Wu has been great to deal with and his communications have all been clear and response quick.

So why a baseball cap over something like a t-shirt? Well the baseball caps have a couple of advantages.

  1. They stack nicely and are easy to pack around other things I’m carrying
  2. Unlike a t-shirt which come in various sizes, baseball caps are far more universal in that they can be easily sized to fit just about any head meaning there’s less guess work when it comes to giving them out.

Useful online resource:

Capwindow International Company Ltd.: http://www.capwindow.com

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2 Responses to “cbg baseball caps”

  1. […] to make a good impression on a client that I’d like to work for then a t-shirt and perhaps a baseball cap thrown in along with my promotional kit and video helps sweeten the pot. If I’m doing a gig […]

  2. […] hooking up with the Big Nazo Crew at Yamato Sushi on Davie Street in the evening and I handed out CBG Ball Caps for the whole gang… On one level this was a promotional move as all swag is, but on some the […]


 
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