Where in the world am I today?: At Sea aboard the ISLAND Princess.
I got a coupon from Google a while back offering me $100.00 worth of free Google AdWords. At the time, I was busy working I never got around to actually doing anything with it. Then a few weeks back I got another similar coupon and once again found myself with other distractions on my desk that took priority.
On the one hand, the fact that I’m busy enough working to not have researched this marketing opportunity means that perhaps it’s not entirely necessary, but on the other hand my experience has been that any time spent promoting your show is time worth spending… Does being busy enough working mean that you can afford to slack off a bit or should you continue to pursue all options available to you because ya never know when the jobs you’re currently doing might one day dry up and having other venues to play is always a good thing.
I tend to side on the keep pursuing multiple markets angle for a couple of reasons –
- It’s never a good idea to put all of your eggs in one basket, or in the case of a comedy juggling show, to market exclusively to one market, just in case that market mysteriously evaporates on you
- Personally I quite like mixing it up. Were I to work exclusively in one market and one market alone I think I’d end up getting very tired of doing the same show in the same sorts of venue to the same sorts of people. Mixing things up keeps me sharp and keeps me working for and listening to my audience.
Back to Google AdWords… Has anyone out there received similar offers from Google and more importantly, has anyone actually followed up on this offer from the internet ad giant? Especially in this day and age when hard copy promo has almost become a thing of the past, tapping into yet another digital opportunity to promote yourself does make a certain amount of sense, but before diving in head first myself, I’m wondering if there’s anyone out there who’s tapped into this on-line opportunity and whether they’ve found it to be a marketing/advertising vehicle that’s worth pursuing… I’d welcome people’s thoughts on this, so please do leave a comment if you’ve got something to say on the topic.